Young.Opinionated.Unconventional

That’s the philosophy/catch-line/positioning of Traffic Life - a bi-monthly, unisex magazine launched recently by an acquaintance (Jatin Varma). I’m so terribly impressed with this young dude, all of 23, who is trying to make a mark of his own in the big bad world of media. Barely 3 issues in Traffic Life, he is already planning another humor based magazine, and content for radio and TV. Boy, that needs some balls! Alright, he is loaded - but the thing that impresses me is that his focus is on ‘creating’ something new and not on blowing it off.

Check out Jatin’s company blog at http://twentyonwards.blogs.com/.