Sameer Agarwal header image

Go green – Umm really!

Pick up any statement from a utility or financial service provider and you’ll read pleas urging their ‘valued’ customers to subscribe to email statements and hence save a tree. Noble cause you’d say. I agree. And hence I did whatever in the Tree’s name they asked me to do to subscribe to email statements. The result – well I did start getting email statements but the paper statements never stopped!

The culprits (in the order of their ‘plea strength’) – Vodafone, Airtel, Reliance, ICICI Bank, HDFC Bank. These are the service providers where I explicitly requested for paper statements to be stopped. The one surprise exception here is Citibank but that’s perhaps because the banking product that I have (Suvidha) was never designed for paper statements.

2 Comments on “Go green – Umm really!”

  1. #1 Nazia
    on Jun 16th, 2009 at 7:12 pm

    Dear Mr. Agarwal,

    Kindly write to us at nodalofficer@icicibank.com with ‘Customer Service – Account Statements’ as the subject line. Request you to provide the relevant details of your account, along with your full name and current contact details.

    We will be glad to assist you.

    Regards,

    Nazia Sayeed
    Office of the Nodal Officer
    ICICI Bank

  2. #2 sameer
    on Jun 16th, 2009 at 8:08 pm

    That is unbelievable! Sure I’ll put in a note to the Nodal Officer.

    I’m so impressed with this response. Do you guys have a social media strategy at ICICI to address competitive/customer attacks? Or did you just stumble across my post without a ‘system’ in place?

    Again, very impressed!

Leave a Comment