Archive for the ‘blogging’ tag
Well I haven’t been blogging for ages now. Blame it on my lifestyle. Or Twitter. Or Facebook. Or the world! But the fact of the matter is that I haven’t been inspired to write for a really long time. Perhaps like I have not been inspired to do several other things that I like, or shall I say liked doing.
I am caught in a stupid rat race. Of beating the inflation (well even that was satisfactory performance during the recessionary times). Of staying at par with who I think are my peers. Of just being one of those millions, if not billions.
The times, they keep changing though. And a series of events lately have made me think quite a bit and re-assess myself. My priorities. My purpose. No clear answers yet.
But I did look back at my life. My professional life too. And in there, I realized that I enjoyed coding the most. It’s been many, many years since I’ve coded. But coding is indeed poetry. Perhaps that was the one thing I REALLY enjoyed doing. The irony is that when I used to code, I wanted to do ‘bigger’ things in life. But the fact of the matter is that the ‘bigger’ things just meant faffing around as much as I could and making stupid PPTs.
Hmm, so anyway. I was discussing this with Sakshi the other day. And she has already given me a task. I need to now build up a website for her as her Valentine Day gift!
Inspiration… Where are you?!
Seriously. Everyone seems to be talking about it. Suddenly. Maybe it’s just the world around me. Maybe it’s just the world in me. But it seems that everyone has recently discovered Digital Marketing as a strategic area for focus. And yes, I’m using the word ‘everyone’ in the corporate sense here.
What’s so new about it I ask? Is the term ‘Digital Marketing’ being used because of the trigger provided by ‘Social Media’? Why, the internet has been around for what seems like forever now. Isn’t that digital? Weren’t companies marketing on the internet? Was that not digital marketing? What is so different now?
Maybe Social Media is what is different… Maybe it’s about mobile marketing. Well, what maybe! I think that’s what IT IS. Analyst after analyst is talking about this huge opportunity. In the B2C (no surprises here) and in the B2B space (whoa!). Sure why not. After all it’s all about user generated content. Your users are your customers. And they are building content now. And they are listening to their fellow customers and not You or the Press necessarily. So you go where your customers are. Because customer is king.
So fundamentally the marketer is doing what she ought to do. Good for them (marketer). Good for us (consumer). Just that the marketer is closer to the customer now. Not a bad thing for sure! And that I guess is the buzz about digital marketing…
But what’s so fundamentally different about Digital Marketing I ask. Nothing really. Just that the technology is different. Or is there anything more? Has the ‘different’ technology impacted the behavior, or sensitivities of the customer?
Well I think it has. The customer today is much more informed and empowered than ever. To my mind, marketers have but no choice to be completely naked before their customer today. No more fancy designer clothes to enhance your endowments…! (pun certainly intended). You are what you are – and there’s no escaping it – just do your best job to be seen everywhere. That’s quite an irony though! By that logic a “less endowed but easily available” ‘thing’ will attract more customers!
Some things never change I guess….Digital Marketing being no exception.
I was chatting with an acquaintance who wanted some advice on how to establish their startup (actually the idea) with a target segment of internet users. Not that I’m an expert in this area, but I did give him my two cents, and I thought I’ll put them up here as well.
The assumption is that the company/personal blog will be the primary vehicle to ‘establish’ that connect. So here are some tips on successful blogging:
- Write regularly and briefly (heard of Flash Fiction?!). Most blog readers, read regularly but have a very short attention span
- Monitor your traffic (including your RSS feed). Analyze what kind of topics are working (getting more traffic, comments) and which are not.
- Subscribe to RSS feeds of active bloggers. Keep commenting on their blogs actively – it’s easier to get noticed like that
- SEO is not dead. Optimize your blog and try to own some keywords – show up on the first page for keywords that matter. Be diligent about tagging each of your posts
- Create groups on Facebook, Orkut and similar community sites. People notice groups because of friend feeds and typically subscribe themselves as well (me too) – so you can get some eyeballs by leveraging the chain effect
- Get your blog listed on as many blog aggregator sites as you can
Of course these are basics. More professional help is available at Blogworks run by a person called Rajesh Lalwani. And no, I’m not getting paid to write about them. Just that I discovered them lately and found them interesting!
My blogging patterns are very random (see below). I’ve been blogging since Dec-04 and there have been months when I have posted 20+ entries and there have been several months when I’ve not posted any article at all! I’m not a professional blogger, and I know that a lot of people are not waiting for my update anyway – so probably that is one reason for my random blogging motivation (or lack of it)!
But that’s no big deal. Personal blogging patterns are of no major importance – why the hell analyze it?! But maybe they mean something. Is there any correlation between how much one blogs and their happiness levels? Between blogging and time availability. Between blogging and number of blog views/comments/unique visitors.
Or perhaps, blogging and how much one is spending – too much spending means you’re having lots of fun (mostly) and hence have no time for blogging?! Of course it could be the other way round as well – when you spend more, you are ‘doing’ more things, and hence have more to talk.
Let’s see. Below is a 2-series graph that illustrates my blogging and spend trend over the last 14 months.
See a correlation? Maybe not…
How about now? See the trend lines? While the expense is coming down, the blog entries are increasing.
Logical… Maybe yes, maybe no! More research required