Archive for the ‘blogworks.in’ tag
How to get yourself noticed in the blogosphere?
I was chatting with an acquaintance who wanted some advice on how to establish their startup (actually the idea) with a target segment of internet users. Not that I’m an expert in this area, but I did give him my two cents, and I thought I’ll put them up here as well.
The assumption is that the company/personal blog will be the primary vehicle to ‘establish’ that connect. So here are some tips on successful blogging:
- Write regularly and briefly (heard of Flash Fiction?!). Most blog readers, read regularly but have a very short attention span
- Monitor your traffic (including your RSS feed). Analyze what kind of topics are working (getting more traffic, comments) and which are not.
- Subscribe to RSS feeds of active bloggers. Keep commenting on their blogs actively – it’s easier to get noticed like that
- SEO is not dead. Optimize your blog and try to own some keywords – show up on the first page for keywords that matter. Be diligent about tagging each of your posts
- Create groups on Facebook, Orkut and similar community sites. People notice groups because of friend feeds and typically subscribe themselves as well (me too) – so you can get some eyeballs by leveraging the chain effect
- Get your blog listed on as many blog aggregator sites as you can
Of course these are basics. More professional help is available at Blogworks run by a person called Rajesh Lalwani. And no, I’m not getting paid to write about them. Just that I discovered them lately and found them interesting!
